Picture Press Play

TV10

 

TV10 is a nationwide sports and documentary channel with an obvious male twist, broadcasted by the Viasat network. The channel caters top sport events and captivating documentaries to more than 70 percent of Swedish households.

 
sports_only.gif
menu.gif
Screen Shot 2017-10-20 at 11.42.44.png
 

A sports channel paired with documentaries is full of fast paced clips, contrasting colors, slow-motion footage and intense sound. This requires a common denominator that balances that chaos with clarity. For TV10 it's a line and a circle.

 
Screen Shot 2017-10-19 at 13.17.42.png
blip_gif_03.gif
 

These two shapes aim to depict everything the channel broadcasts and becomes both a visual identity and a catalogue of content.

 
snart_tillbaka.jpg