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TV10 is a nationwide sports and documentary channel with an obvious male twist, broadcasted by the Viasat network. The channel caters top sport events and captivating documentaries to more than 70 percent of Swedish households.

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A sports channel paired with documentaries is full of fast paced clips, contrasting colors, slow-motion footage and intense sound. This requires a common denominator that balances that chaos with clarity. For TV10 it's a line and a circle.

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These two shapes aim to depict everything the channel broadcasts and becomes both a visual identity and a catalogue of content.